Extraordinary Marketing

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Exceptional Properties Deserve Extraordinary Marketing

Established in 1976 as a logical extension of Sotheby’s fine art auction services, Sotheby’s International Realty has since developed into the world’s premier luxury residential real estate brokerage offering tremendous advantages. With expertise on the local level, combined with our access to important international markets, we ensure that the homes we represent receive the far-reaching exposure they deserve.

The Brand Essence

Representing the most coveted properties on the market.

Global Reach

Local Experts Worldwide

The Sotheby’s International Realty network is an exclusive association of distinguished residential brokerage companies throughout the world.

Through the brand’s vast global footprint and impressive referral network, we provide clients with the tools required to identify and target selected buyers through all available Sotheby’s International Realty channels, including marketing to the extensive client base of Sotheby’s auction house.








Sales Associates

Our Brand Heritage

Privileged Access To The Most Qualified
​​​​​​​Buyers In The World

In an increasingly online and global marketplace, a recognized name is a powerful advantage. The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name.

Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.


The Reach and Resources of a Global Leader

Powerful Marketing Tools

Our network of local real estate professionals apply their local market knowledge to create a comprehensive and customized plan for your home that takes into consideration all avenues of marketing: print, digital, public relations, advertising and social media. To guide them in this we have a team of brand marketing experts that stand ready to offer assistance and insight, and an array of tools and resources they can tap into.

Unlock Your Home’s Value

Your home is a foundation for financial security and wealth, as well as a life well lived. 

Through distinctive brand positioning, media exclusivity and trail-blazing technology, Sotheby’s International Realty Canada elevates your property positioning and real estate marketing to maximize the returns from your home sale.

Marketing Your Home on Sotheby’s International Realty’s Apple TV App

Homes represented by Sotheby’s International Realty are searchable on the only real estate app on Apple TV that ensures an impeccable visual experience while exploring the world’s most extraordinary properties. Discover how your home will be viewed globally on Apple TV by searching "Realty" or "Sotheby's International Realty" on the Apple TV App Store. 

Customized Canadian Print Advertising Options

Our Canadian property advertising program offers opportunities for your home to be advertised in prominent national, regional and community media such as Globe & Mail, LaPresse, Calgary Herald, Vancouver Sun, local community publications, as well as Sotheby’s International Realty Canada’s exclusive magazine Insight: The Art of Living. Connect with us to enquire if your home would benefit from exposure in these unique advertising opportunities.

Social Media Advertising for Your Home

Every property represented by Sotheby’s International Realty Canada is advertised to a targeted and exceptionally qualified segment of local and Canadian real estate consumers on Facebook and Instagram.

A Global Showcase

In a connected world, your home’s buyer could be across the street – or across the continent. Our real estate marketing platform reaches buyers locally and worldwide with over 1 billion annual online impressions and dozens of premier media outlets such as The Wall Street Journal, Financial Times, Nikkei, MarketWatch, and Barron's; plus next-generation channels such as Apple TV, Google and Youtube.

Reporting & Accountability

With Folio™, a proprietary online client platform exclusive to Sotheby’s International Realty Canada, you gain clear, transparent insight into the marketing and sales activities completed for your home. Login 24/7 to your personalized dashboard from any desktop, tablet or mobile device. 

Property Marketing
Global Media Partnership

The Journey of a Listing

When a listing is marketed through the Sotheby’s International Realty® network it immediately begins a journey to worldwide exposure. See how we market your listing:


A PR Powerhouse

Press Highlights

The Sotheby’s International Realty name opens doors to exceptional properties and, with the assistance of our in-house PR team, captures the attention of journalists at key media outlets. As a result, agents affiliated with Sotheby’s International Realty generate maximum exposure for important listings, reaching qualified buyers around the world. Explore a selection below:

We welcome the opportunity to present a custom marketing program for your property.

Work With Us

We make the ideal choice to market your most valuable assets to the broadest possible coverage in the most appealing and effective way.